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Task #3120

closed

Task #3117: KG22.05 - Marketing Must Emphasise Project Over Product

KG22.05.3 - Find & turn USPs into nice stories about the project

Added by Nicolas Christener about 4 years ago. Updated over 1 year ago.

Status:
Closed
Priority:
Normal
Assignee:
Target version:
Team - Q4/2021
Start date:
2020-02-03
Due date:
2022-01-31
% Done:

0%

Status summary:
Pending marketing plan, which is currently in discussion
Actions #1

Updated by Nicolas Christener about 4 years ago

  • Parent task set to #3117
Actions #2

Updated by Thorsten Behrens about 4 years ago

  • Private changed from No to Yes
Actions #3

Updated by Nicolas Christener almost 4 years ago

  • Private changed from Yes to No
Actions #4

Updated by Florian Effenberger over 3 years ago

  • Assignee set to Mike Saunders
  • Target version set to Q4/2020

This is related to the marketing plan, with a next bigger milestone likely around LibreOffice 7.1
Assigning this to Mike, to work with Italo on this

Actions #5

Updated by Florian Effenberger over 3 years ago

  • Status summary set to Pending marketing plan, which is currently in discussion
Actions #6

Updated by Mike Saunders over 3 years ago

As discussed with Nigel Verity on the marketing list:

I'm thinking of a series of images with "Small change, big impact" or something, showcasing many of the community contributions that didn't require huge amounts of work, but make a big difference for end users nonetheless. Maybe with a pic of the developer and a quote...

I'll start to get examples of these changes, from release notes, and create a set of images we can post.

Actions #7

Updated by Mike Saunders over 3 years ago

Here's an example of a nice story - someone who got involved in LO via GSoC, then went on to become a full-time LO developer at Collabora: https://twitter.com/libreoffice/status/1305428547029401601

That's a USP we can continue to highlight - contributing to LO can lead to even greater things.

Actions #8

Updated by Mike Saunders over 3 years ago

Another success story: TDF reaching out for help with social media in other languages, and a Polish community member stepping up and building up a Facebook page: https://blog.documentfoundation.org/blog/2020/10/19/community-member-monday-marcin-popko/

Actions #9

Updated by Mike Saunders about 3 years ago

  • Status changed from New to In Progress

Another success story, showing how people all around the world contributed to a fix:

https://blog.documentfoundation.org/blog/2021/01/26/the-round-the-world-trip-to-fix-a-bug/

Actions #10

Updated by Mike Saunders about 3 years ago

  • Target version changed from Q4/2020 to Q4/2021

These are ongoing, long-term projects IMO so let's continue working on them this year, and then evaluate the situation at the end of this year.

Actions #11

Updated by Mike Saunders almost 3 years ago

Interview about how someone started making videos (which are now included on some magazine DVDs) and encouraging others to get involved: https://blog.documentfoundation.org/blog/2021/07/13/behind-the-scenes-how-libreoffice-tutorial-videos-are-made/

Actions #12

Updated by Mike Saunders almost 3 years ago

Told the story of how the new website design took shape, thanks to volunteers jumping in, being guided by Ilmari and Heiko: https://blog.documentfoundation.org/blog/2021/07/20/libreoffices-new-website-meet-the-design-team/

Actions #13

Updated by Italo Vignoli over 1 year ago

  • Status changed from In Progress to Closed
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