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Task #2242

manage LibreOffice social media, blog and video channels

Added by Mike Saunders 7 months ago. Updated 12 days ago.

Status:
In Progress
Priority:
High
Assignee:
Target version:
Team - Recurring
Start date:
Due date:
% Done:

0%

Estimated time:

Description

Here are our current social media and video channels:

There is also a Reddit subreddit (https://www.reddit.com/r/libreoffice)

Maintain activity on these channels, posting about new releases of LibreOffice, blog posts, new videos, contributor interviews and other items of interest. The Facebook page tends to be more end-user oriented (so it gets some technical support questions), whereas a large part of the Google+ following is more technical in nature.

Keep track of stats for these channels, and every six months, write a blog post with updates and highlights.

History

#1 Updated by Mike Saunders 7 months ago

Some stats for the LibreOffice social media accounts:

14 Jun 2016: 10,922 Twitter followers / 40,770 FB page likes / 15,528 G+ followers
14 Jul 2016: 11,255 Twitter followers / 41,267 FB page likes / 15,670 G+ followers
14 Aug 2016: 11,681 Twitter followers / 41,966 FB page likes / 15,802 G+ followers
14 Sep 2016: 12,138 Twitter followers / 42,651 FB page likes / 15,910 G+ followers
14 Oct 2016: 12,556 Twitter followers / 43,296 FB page likes / 15,998 G+ followers
14 Nov 2016: 12,875 Twitter followers / 44,055 FB page likes / 16,094 G+ followers
14 Dec 2016: 13,151 Twitter followers / 44,628 FB page likes / 16,133 G+ followers
14 Jan 2017: 13,486 Twitter followers / 45,209 FB page likes / 16,182 G+ followers
14 Feb 2017: 13,898 Twitter followers / 45,802 FB page likes / 16,229 G+ followers
14 Mar 2017: 14,231 Twitter followers / 46,234 FB page likes / 16,274 G+ followers
14 Apr 2017: 14,485 Twitter followers / 46,707 FB page likes / 16,282 G+ followers

And the YouTube channel:

22 Nov 2016: 2,730 subscribers / 302,540 video views
22 Dec 2016: 2,803 subscribers / 320,868 video views
22 Jan 2017: 2,916 subscribers / 340,818 video views
22 Feb 2017: 3,178 subscribers / 448,325 video views
22 Mar 2017: 3,279 subscribers / 477,825 video views
22 Apr 2017: 3,386 subscribers / 502,847 video views

#2 Updated by Mike Saunders 7 months ago

  • Description updated (diff)

#3 Updated by Mike Saunders 7 months ago

  • Status changed from New to In Progress

#4 Updated by Florian Effenberger 6 months ago

  • Priority changed from Normal to High

#5 Updated by Florian Effenberger 5 months ago

  • Subject changed from manage LibreOffice social media and video channels to manage LibreOffice social media, blog and video channels
  • Description updated (diff)

#6 Updated by Florian Effenberger 5 months ago

  • Description updated (diff)

#7 Updated by Florian Effenberger 3 months ago

Can you add some updated statistics on the aforementioned channels in time for LibOCon?

#8 Updated by Mike Saunders 3 months ago

Contributor interviews coming up:

  • Gokhan Gurbetoglu
  • Andreas Kainz

Plus some others who've said they're willing, but waiting first.

LibreOffice social media stats:

14 Jun 2016: 10,922 Twitter followers / 40,770 FB page likes / 15,528 G+ followers
14 Jul 2016: 11,255 Twitter followers / 41,267 FB page likes / 15,670 G+ followers
14 Aug 2016: 11,681 Twitter followers / 41,966 FB page likes / 15,802 G+ followers
14 Sep 2016: 12,138 Twitter followers / 42,651 FB page likes / 15,910 G+ followers
14 Oct 2016: 12,556 Twitter followers / 43,296 FB page likes / 15,998 G+ followers
14 Nov 2016: 12,875 Twitter followers / 44,055 FB page likes / 16,094 G+ followers
14 Dec 2016: 13,151 Twitter followers / 44,628 FB page likes / 16,133 G+ followers
14 Jan 2017: 13,486 Twitter followers / 45,209 FB page likes / 16,182 G+ followers
14 Feb 2017: 13,898 Twitter followers / 45,802 FB page likes / 16,229 G+ followers
14 Mar 2017: 14,231 Twitter followers / 46,234 FB page likes / 16,274 G+ followers
14 Apr 2017: 14,485 Twitter followers / 46,707 FB page likes / 16,282 G+ followers
14 May 2017: 14,737 Twitter followers / 47,249 FB page likes / 16,339 G+ followers
14 Jun 2017: 14,950 Twitter followers / 47,836 FB page likes / 16,382 G+ followers
14 Jul 2017: 15,236 Twitter followers / 48,191 FB page likes / 16,410 G+ followers
14 Aug 2017: 15,574 Twitter followers / 48,545 FB page likes / 16,454 G+ followers

And YouTube channel:

22 Nov 2016: 2,730 subscribers / 302,540 video views
22 Dec 2016: 2,803 subscribers / 320,868 video views
22 Jan 2017: 2,916 subscribers / 340,818 video views
22 Feb 2017: 3,178 subscribers / 448,325 video views
22 Mar 2017: 3,279 subscribers / 477,825 video views
22 Apr 2017: 3,386 subscribers / 502,847 video views
22 May 2017: 3,512 subscribers / 526,062 video views
22 Jun 2017: 3,584 subscribers / 545,664 video views
22 Jul 2017: 3,662 subscribers / 565,280 video views
22 Aug 2017: 3,902 subscribers / 607,460 video views

#9 Updated by Mike Saunders 3 months ago

On Saturday I did these posts on Facebook and Twitter:

A simple picture, a simple call to action (share this) and a link. Here are the stats:

  • Facebook: 20,563 people reached
  • Twitter: 10,913 impressions

Compare this to the average for posts in September so far:

  • Facebook average per post: 5,204 people reached
  • Twitter average per post: 6,176 impressions

It only took me a few minutes to do the posts, but as you can see they had a significant impact, especially on Facebook. I posted on Saturday because studies suggest the weekend is best for things like this.

Anyway, I think we should do this regularly. Not too often as the message would get diluted, but once a month. And each time, to keep things fresh, have a different message and image. I've posted some ideas on marketing-priv@ and will update here when I get feedback, with plans for the next few months.

#10 Updated by Mike Saunders 3 months ago

Regarding video interviews at LibOCon 2017, I've started identifying people I'd like to interview. I'll mail them personally, but I don't want the idea of a video interview to sound too intimidating. So I'll say something like:

Hi [name]!

First off all, thanks for all your contributions to LibreOffice in [project or area]. I see you'll be at the LibreOffice Conference in Rome, and it'd be great to talk to you. Would you be interested in doing a video interview? We've done them with various members of the LibreOffice community -- here's what they look like:

https://www.youtube.com/watch?v=q0eu3P6bTU0&list=PL0pdzjvYW9RFV-QY0fvhfs7Lm2D4_jYNE

They're relaxed and fun, and I'd send the questions in advance. We could try the interview and I'll show you after -- then it's up to you if we put it on our video channel. Videos are a great way to show what we're doing in the project and bring new contributors in.

Let me know if you're interested, and I look forward to meeting you at LibOCon!

For people who want to be interviewed, I'll provide them the questions in advance and some tips like:

  • We can do a rehearsal, and you can start over at any time
  • You don't need to look into the camera -- just talk to me and be yourself
  • If you want to talk about other things, that's cool!
  • You can preview the video before it's published -- and if you're not happy with it, we won't publish it at all

#11 Updated by Florian Effenberger 3 months ago

Sounds great to me!

#12 Updated by Mike Saunders 3 months ago

I've come up with a list of 12 people in the community I'd like to interview at LibOCon in Rome, so I've emailed them based on the above text. Will update as I get responses and maybe ask a few more if need be.

#13 Updated by Mike Saunders 2 months ago

Nine people have agreed to do video interviews at LibOCon (10 if someone interviews me!). I think that's a decent number, and we may get a few more when we're there, bumping into people...

#14 Updated by Florian Effenberger 2 months ago

You clearly deserve to be interviewed :-)

The Document Foundation Redmine wrote on 2017-10-05 at 14:17:

Nine people have agreed to do video interviews at LibOCon (10 if someone
interviews me!)

#15 Updated by Mike Saunders about 2 months ago

A quick update re: video interviews from LibOCon in Rome: I managed to do 7 in the end. I'll aim to edit and upload the first one this week.

#16 Updated by Mike Saunders about 2 months ago

First video interview from LibOCon 2017 is done: https://www.youtube.com/watch?v=TCZjuwcWoaA

Unlisted at the moment as we're already promoting something on the blog today, but I'll post it tomorrow. I've also added English subtitles (thanks to Franklin for checking)

#17 Updated by Mike Saunders 23 days ago

Second interview online now, with Bjoern:

https://www.youtube.com/watch?v=Mf1FR9YkOvo

More to come.

#18 Updated by Mike Saunders 15 days ago

Next video interview from LibOCon is done - unlisted at the moment for checking with Gautam, but if he's happy with it I'll make it public:

https://www.youtube.com/watch?v=TAYKOdYibQM

#19 Updated by Mike Saunders 13 days ago

#20 Updated by Mike Saunders 12 days ago

Meanwhile, on Saturday I did some targeted social media promotion, asking users to retweet/share messages to spread awareness about LibreOffice. The result:

So it's worth continuing to do these – not too often, once a month max, with a slightly different message each time to avoid being repetitive. I'll post on marketing-priv@ now for further ideas.

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