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Task #2253

improve landing page image

Added by Florian Effenberger 7 months ago. Updated 10 days ago.

Status:
In Progress
Priority:
Normal
Assignee:
Target version:
Team - Q4/2017
Start date:
Due date:
% Done:

0%

Estimated time:

Description

The idea occured to improve our landing page images, e.g. the rotation on www.libreoffice.org
We might add some A/B testing to that as well to see which image(s) keep people on the site for the longest time, lead to downloads etc.

hackfest.jpg (149 KB) hackfest.jpg Mike Saunders, 2017-08-29 16:14
libocon_2016_hackfest.jpg (3.74 MB) libocon_2016_hackfest.jpg Mike Saunders, 2017-09-01 15:26
2069
2073

History

#1 Updated by Mike Saunders 4 months ago

Suggestions:

For "free office suite", a blurred image of an office as the background, so that the text stands out: http://www.istockphoto.com/de/foto/innenraum-eines-modernen-geb%C3%A4ude-gm638737942-114714215 (cost: €11)

For "fun project", how about the original version of hackfest.jpg (attached to ticket -- need to find the full-res version)

For "fantastic people", group photo from LibOCon: https://i0.wp.com/blog.documentfoundation.org/wp-content/uploads/2016/09/brno29.jpg

#2 Updated by Mike Saunders 4 months ago

Attaching a hi-res version of the LibOCon hackfest photo (taken by Florian Effenberger).

I'll run the suggestions past marketing-priv@ for feedback.

#3 Updated by Mike Saunders 3 months ago

No feedback from marketing-priv@ about the iStockphoto image, and as it's only €11 I'll ask for the marketing budget to buy it.

Feedback about the hackfest pic: not everyone looks like they're having fun, so let's choose another (eg from an evening event). Will find an alternative.

#4 Updated by Florian Effenberger 3 months ago

No feedback from marketing-priv@ about the iStockphoto image, and as
it's only €11 I'll ask for the marketing budget to buy it.

What are the license conditions? Do people need to be mentioned? I know
some photo stock sites require that it is done directly at the image
and the copyright owners do chase that... weird world...

#5 Updated by Mike Saunders 3 months ago

Florian Effenberger wrote:

No feedback from marketing-priv@ about the iStockphoto image, and as
it's only €11 I'll ask for the marketing budget to buy it.

What are the license conditions? Do people need to be mentioned? I know
some photo stock sites require that it is done directly at the image
and the copyright owners do chase that... weird world...

We can purchase and use the image under the standard iStock license (as we're not putting it on merchandise or printing over 500,000 copies of it). The attribution policy from the license agreement is:

Do I need to include a photo credit? You do not need to include a photo credit for commercial use, but if you are using content for editorial purposes, you must include the following credit adjacent to the content or in visual production credits: "iStock.com/Artist's Member Name."

Editorial purposes doesn't cover our use of the image as a landing page image on the website, and the image I proposed doesn't have any additional licensing restrictions, so I think we can use it.

#7 Updated by Florian Effenberger 3 months ago

Editorial purposes doesn't cover our use of the image as a landing page
image on the website, and the image I proposed doesn't have any
additional licensing restrictions, so I think we can use it.

Sounds sensible - however, is there someone we can ask at iStock about
this to get explicit confirmation? I'm a bit sensitive towards that topic...

#8 Updated by Mike Saunders 3 months ago

Florian Effenberger wrote:

Editorial purposes doesn't cover our use of the image as a landing page
image on the website, and the image I proposed doesn't have any
additional licensing restrictions, so I think we can use it.

Sounds sensible - however, is there someone we can ask at iStock about
this to get explicit confirmation? I'm a bit sensitive towards that topic...

Done:

Your message has been sent
We will do our best to respond to you within 24 business hours.

Will update you when I hear back.

#9 Updated by Mike Saunders 2 months ago

I heard back from iStock regarding this photo:

http://www.istockphoto.com/de/en/photo/interior-of-a-modern-building-gm638737942-114714215

You can use our content in advertising, marketing, apps, websites, social media, TV and film, presentations, newspapers, magazines and books ... You don't need to add a credit text on this Image. You purchase the standard license and than you can download/use this Image for your Website in any way you want.

On that basis, I will get permission for the €11 from the marketing budget to buy it.

#10 Updated by Florian Effenberger 2 months ago

thanks, sounds great!

On that basis, I will get permission for the €11 from the marketing
budget to buy it.

#11 Updated by Florian Effenberger about 2 months ago

  • Target version changed from Q3/2017 to Q4/2017

For "free office suite", a blurred image of an office as the background, so that the text stands out: http://www.istockphoto.com/de/foto/innenraum-eines-modernen-geb%C3%A4ude-gm638737942-114714215 (cost: €11)

Approval seems to be there IMHO, so you can proceed.

For "fun project", how about the original version of hackfest.jpg (attached to ticket -- need to find the full-res version)

Is there maybe a nice picture from LibOCon 2017 we could use?

For "fantastic people", group photo from LibOCon: https://i0.wp.com/blog.documentfoundation.org/wp-content/uploads/2016/09/brno29.jpg

Let's see how this year's LibOCon group photo is - I like the Brno version because of the waiving hands, but the Rome one might have a nicer scenery. Let's see, but the Brno version is fine in any case. :-)

#12 Updated by Mike Saunders about 1 month ago

So we got marketing permission to buy six iStock credits, and have used one to replace the pen as the first landing page image:

http://www.libreoffice.org/themes/libreofficenew/img/header1.jpg

It's live on the site now. The previous pen image is still available at http://www.libreoffice.org/themes/libreofficenew/img/header1-pen.jpg

I will now track its effect on the website. As reference metrics, these are visits to /download/download/ from the landing page in the last 14 days, according to Piwik:

  • Oct 23: 7653
  • Oct 24: 7710
  • Oct 25: 7482
  • Oct 26: 7409
  • Oct 27: 6646
  • Oct 28: 5758
  • Oct 29: 6081
  • Oct 30: 7221
  • Oct 31: 7035
  • Nov 01: 6904
  • Nov 02: 7561
  • Nov 03: 7220
  • Nov 04: 5875
  • Nov 05: 6347

I propose leaving the new office picture up for a week, record the stats, then switch back to the pen for another week and do a comparison. In the meantime, I'll look at replacing the other pictures as well (eg from the recent conference).

#13 Updated by Mike Saunders 21 days ago

So the new landing page image (office) has been online since November 6th. These are visits to /download/download/ from the landing page since then:

  • Nov 06: 7679
  • Nov 07: 7578
  • Nov 08: 7737
  • Nov 09: 5795
  • Nov 10: 3513
  • Nov 11: 6073
  • Nov 12: 6184
  • Nov 13: 7799
  • Nov 14: 7714
  • Nov 15: 7554
  • Nov 16: 7208
  • Nov 17: 6322
  • Nov 18: 5443
  • Nov 19: 5692
  • Nov 20: 6725
  • Nov 21: 6929
  • Nov 22: 6889
  • Nov 23: 6311
  • Nov 24: 5330
  • Nov 25: 5145

From this we have two stats of note:

  • Average with pen pic on landing page: 6921
  • Average with office pic on landing page: 6481

So the pen appears to be slightly more popular, but other factors could come into play (and there are more weekends in the stats for the office). Switching back to the pen now for a week or two to compare.

#14 Updated by Mike Saunders 10 days ago

Visits to /download/download/ from the landing page since Nov 26, when I put the pen picture back in as the first image:

  • Nov 26: 5738
  • Nov 27: 6931
  • Nov 28: 7301
  • Nov 29: 7296
  • Nov 30: 7004
  • Dec 01: 6426
  • Dec 02: 5450
  • Dec 03: 5798
  • Dec 04: 7249
  • Dec 05: 7326
  • Dec 06: 7332
  • Dec 07: 6892

Average over these days: 6728. Previous average for the pen: 6921, and average for the office picture: 6481. So based on that, we can say that the pen is slightly more popular, and we should keep it. We do, however, still have http://www.libreoffice.org/themes/libreofficenew/img/header1-office.jpg if we want to use it in future, and indeed for other marketing materials.

Meanwhile, regarding the "fun project" image (the second), I've replaced this:

With this, from Brno:

It has a greater variety of people (age, gender). I'm not sure if it's worth doing extensive A/B testing on this change, though. Florian, any thoughts? Or do you think this ticket is complete now?

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