Marketing

Putting that to Q4, because if get time reserved only in Q4, but we will revisit this in due time to determine exactly that

It seems clear that the audience the DLP is targetting are primarily developers, but also end-users. From a developer perspective - I'd love some marketing outreach to setup eg. an LWN guest article on the project - or on a specific filter, or issue there: security.fuzzing etc. It would also be good to re-use the TDF twitter feed to re-tweet suitable DLP announcements we have. It would also be good to invest in some interviews of the developers on the project - which (I hope) allows the chance to go deeper and recruit more developers. Of course, all of that takes time.

Italo, any efforts done so far? We're < 2 weeks away from the prospected date, so wanted to reach out :-)

I have pinged the most technical journalists after the release of the new libraries (posts from Fridrich), but it looks like they consider the topic too technical even for their readers (and we are speaking of LWN and the likes). The only possibility I see is to coordinate before the announcements, and to package the announcements in a different way (the improved interoperability with a specific software rather than the new version of a software library). Of course, this means that we have to "commoditize" the announcements, focusing on the advantages for the end users and not on the opportunity for developers.

Took a while to get connected with Fridrich, which finally succeeded last week. Italo told me he tried to get connected with DLP folks to no avail, which needs fixing, we need to work together on this item.

I mailed:

Björn has proposed a few items already, quoting from the ticket:

* Document Liberation "Suite" top-level release every 6 months not colliding with LibO release cycles, but factoring them in wrt. messaging
-> this would need coordination with the DLP team

* setup LWN guest article
-> Italo can establish contacts, and possibly write some text, but he needs feedback and input from the DLP team

* make use of TDF social media to spread the word
-> if we can agree on the two items mentioned before, it can be incorporated into the messaging

* setup interviews with DLP developers
-> I'd love to do that, we can at least show this on our blog, if not also on other media; we however need DLP developers to talk with us :)

Do you have any further proposals?
How can we proceed best? I'm happy to moderate a call with DLP developers and Italo to move things forward - with some feedback, I think we can already achieve a lot.

If we prepare in advance, we can try to have a DLP announcement just before FOSDEM, as there will be some journalists there. In any case, we need to find a news story, or a story with a news angle.

Haven't heard anything from Fridrich

How to proceed:
1. you poke info@dpl for feedback
2. if that fails, let's take your idea of "we can try with a more engaging visual approach, like an infographics with images of all the document variants handled by LibreOffice thanks to DLP managed libraries and filters."