Task #2925: wording for small donations - Marketing - The Document Foundation Redmine

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Task #2925

closed

wording for small donations

Added by Florian Effenberger over 5 years ago. Updated over 4 years ago.

Status:

Closed

Priority:

Normal

Assignee:

Italo Vignoli

Target version:

Team - Q1/2020

Start date:

Due date:

% Done:

Description

Tax advise sent a breakdown of donations, as of end-June 2019.

# of donations   amount in €

1332             0,01 - 1,00
7778             1,01 - 5,00
6349             5,01 - 10,00
7279             10,01 - 20,00
4880             20,01 - 30,00
942              30,01 - 50,00
167              50,01 - 100,00
48               100,01 - 500,00
4                > 500,01

Donations below 1 € cost a high proportion in payment processor fees. We should find a wording to tell donors about the problem - e.g. rather than giving 1 € each month it's better to get 12 € once a year.

Files

tdf-smallamountmessage.odt (14.9 KB) tdf-smallamountmessage.odt

Italo Vignoli, 2019-10-11 10:50

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Updated by Italo Vignoli about 5 years ago

File tdf-smallamountmessage.odt tdf-smallamountmessage.odt added

Drafted a basic message, which can be tweaked according to needs. The idea of this message is to follow up via email when people donate small amounts, suggesting to consolidate donations either quarterly or yearly. In some cases we can suggest a win-win solution, i.e. donate 10 USD/Euro per year instead of 1 USD/Euro per month, with a saving of 2 USD/Euro for the donor, and a net increase of the same 2 USD/Euro for TDF.

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Updated by Florian Effenberger almost 5 years ago

Target version changed from Q3/2019 to Q1/2020

Can you share it with the private marketing list for feedback? I like it, would maybe extend a bit more the last paragraph with nice words and thanks - but would like to hear the lists feedback first :-)

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Updated by Cor Nouws almost 5 years ago

there is also the effect, that people give 5 $ much faster, easier then 60 $ .. Not sure about the statistics, but something to look at, IMO

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Updated by Florian Effenberger over 4 years ago

Italo, can you share it with the private marketing list for feedback? I like it, would maybe extend a bit more the last paragraph with nice words and thanks - but would like to hear the lists feedback first :-)

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