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Task #1416

press clippings

Added by Florian Effenberger over 2 years ago. Updated 3 months ago.

Status:
In Progress
Priority:
Normal
Assignee:
Target version:
Team - Recurring
Start date:
Due date:
% Done:

0%

Estimated time:

Description

With LibreOffice, TDF and its projects mentioned in various media around the globe, we need to do regular collection of press clippings.
Goal of this task is to have them collected at least internally for use when needed, if not even for sharing with the community.

Tasks involve:

  • collect clippings around the globe in various languages
  • add them to a database or to-be-defined tool
  • share them with the private group of marketeers
  • extract numbers and statistics to measure how we're doing
  • if required, try to get permission and clarify attribution for selected clippings to make them public
libreoffice 33.html (397 KB) libreoffice 33.html Italo Vignoli, 2017-08-22 17:56
libreoffice 34.html (919 KB) libreoffice 34.html Italo Vignoli, 2017-08-22 17:56
libreoffice 35.html (823 KB) libreoffice 35.html Italo Vignoli, 2017-08-22 17:56
libreoffice 36.html (564 KB) libreoffice 36.html Italo Vignoli, 2017-08-22 17:56
libreoffice 40.html (395 KB) libreoffice 40.html Italo Vignoli, 2017-08-22 17:56
libreoffice 41.html (957 KB) libreoffice 41.html Italo Vignoli, 2017-08-22 17:56
libreoffice 42.html (1.21 MB) libreoffice 42.html Italo Vignoli, 2017-08-22 17:56
libreoffice 43.html (1.34 MB) libreoffice 43.html Italo Vignoli, 2017-08-22 17:56
libreoffice 44.html (1.14 MB) libreoffice 44.html Italo Vignoli, 2017-08-22 17:56
libreoffice 50.html (1.01 MB) libreoffice 50.html Italo Vignoli, 2017-08-22 17:57
libreoffice 51.html (1.66 MB) libreoffice 51.html Italo Vignoli, 2017-08-22 17:57
libreoffice 52.html (2.3 MB) libreoffice 52.html Italo Vignoli, 2017-08-22 17:57
libreoffice 53.html (3.75 MB) libreoffice 53.html Italo Vignoli, 2017-08-22 17:57
muffin.html (1010 KB) muffin.html Italo Vignoli, 2017-08-22 17:57
ribbon.html (1.57 MB) ribbon.html Italo Vignoli, 2017-08-22 17:57
aoovslo.html (1.66 MB) aoovslo.html Italo Vignoli, 2017-08-22 17:57
tdf.html (3.21 MB) tdf.html Italo Vignoli, 2017-08-22 17:57
libreoffice 60.html (344 KB) libreoffice 60.html Italo Vignoli, 2017-09-17 02:15
libreoffice 54.html (1.09 MB) libreoffice 54.html Italo Vignoli, 2017-09-17 02:15

History

#1 Updated by Italo Vignoli over 2 years ago

I am collecting clippings with a dedicated search engine, but they are
so many that organizing them would be a full time job (even if the
search engine can create a CSV file with links). I send emails for
significant clippings, but I do not get any feedback on these emails. I
will run the search engine again when I am back (it needs my most
powerful MacBook to get to an end in less than 24 hours, as we are
speaking of over 10,000 clippings since 2010, and close to 1,000 only
for LibreOffice 5.0).

On 26/08/2015 15:28, The Document Foundation Redmine wrote:

#2 Updated by Florian Effenberger over 2 years ago

Is there any way for others to get access to the (if need be: raw) data?
Collecting clippings makes only sense when TDF can get access to it on
some way.

#3 Updated by Italo Vignoli over 2 years ago

I have distributed links for 5.0 one week after the launch. I can share a
file on a regular basis, but the size is rather large.

Il 27 agosto 2015 10:58:20 AM The Document Foundation Redmine
<> ha scritto:

#4 Updated by Florian Effenberger over 2 years ago

If you can provide the file internally in the PR project, that would be
great. At https://redmine.documentfoundation.org/projects/pr/files
there's an option to upload files.

#5 Updated by Italo Vignoli over 2 years ago

Adding several LibreOffice major announcement clippings before the conference. HTML files are loaded in the files section.

#6 Updated by Italo Vignoli about 2 years ago

  • Target version changed from Recurring to Pool

#7 Updated by Florian Effenberger about 2 years ago

I think we should have press clippings on a regular basis, which is why
I put them in the recurring queue ;-)

Is there a specific reason for having them in pool (which translates to
"when there's time/later")?

#8 Updated by Italo Vignoli about 2 years ago

I am loading press clippings in PR > Files. They are complete until LibreOffice 4.1 (for each release there is a HTML file with links to articles, a CSV file which can be opened with Calc, and a PDF file with thumbnails of articles and a short text blurb). I have just found the way to create a PDF of manageable size using LibreOffice, as otherwise original documents are huge (over 200MB). The reason why I am loading them in batches is that I have had to create the documents from a huge number of press clippings collected but not organized during the last 5 years (over 12000). Once I have cleared the backlog (end of November? I am at 4.2 now, but the more press clippings I organize the quicker I become, as the number of press clippings left is smaller)), I will start circulating press clippings on a weekly basis.

#9 Updated by Italo Vignoli about 2 years ago

I will also load the best press clippings in the Media Hub area on the blog, starting from English ones, so they are available to the public.

#10 Updated by Florian Effenberger about 2 years ago

I am thinking about what to do with these press clippings.

How much work is collecting them per month? If it's just a quick task, having these archived makes sense, but if it's a lot of work, I wonder whether there's actual use for us or whether time should be spent differently.

Do you have an idea how to share them with e.g. the private marketing list?
Can the clippings be pre-sorted by language, to share them in localized variants?

#11 Updated by Italo Vignoli about 2 years ago

Once the backlog is over (I am organizing 4.3 and 4.4, and I will add the results this week), collecting press clippings on a weekly basis will be a trivial task.

I suggest the following: once everything is ready, we can share the links of the different files with the private marketing list (maybe, someone wants to store them locally), for 3.x and 4.x families.

Starting from 2016, I will share clippings at the end of each week, and I will provide a final collection for a specific family (for instance, 5.0), at end of life.

#12 Updated by Florian Effenberger about 2 years ago

  • Target version changed from Pool to Recurring

Thus making it a recurring item :)

#13 Updated by Florian Effenberger almost 2 years ago

Can you send me a reference to recent press clippings collection?

#14 Updated by Cor Nouws almost 2 years ago

Hi all,

I do appreciate to see a lot of press coverage.
We live by the day. Well, that was 5 years ago. Now we live by the minute...
News from 2 days ago is no news. And if we need to know something, we use Google. Perfectly to track the (amount of) publications over here.
But is the amount of clippings by any means a useful source of information? There are many more relevant marketing parameters, probably?

#15 Updated by Italo Vignoli almost 2 years ago

Clippings are uploaded in the Files section of the Redmine Public Relations project. Last upload is about LibreOffice 5.1, after 10 days. I am also collecting individual "best clips" for the blog.

#16 Updated by Florian Effenberger over 1 year ago

Looking at the file section, the last version is from February (after 5.1 launch possibly)
Is the plan to have one run after each major version, or in which intervals do we collect the press clippings?
With this information, I can update and schedule this ticket accordingly

#17 Updated by Italo Vignoli over 1 year ago

I will search for press clippings after each major release, and update files accordingly. I am also saving as PDF the most relevant articles, but this is a rather time consuming and tedious task I will work at in August (I already started the collection, but I still miss too many articles to make it available). Once all relevant articles are available as PDFs, we will create a repository to store them. In addition, clippings are now available from the press area of the blog (http://www.scoop.it/t/tdf/), and are updated weekly.

#18 Updated by Florian Effenberger over 1 year ago

I will search for press clippings after each major release, and update
files accordingly. I am also saving as PDF the most relevant articles,

Is that something we could e.g. share with the advisory board?

#19 Updated by Italo Vignoli over 1 year ago

Of course, coverage of 5.2 has been especially valuable in term of focus, as many journalists have stressed the enterprise features.

#20 Updated by Italo Vignoli over 1 year ago

We now have an updated "clippings" page which can be accessed from the blog: http://www.scoop.it/t/tdf (based on my personal Scoop subscription). To have it on our servers we should upgrade the Scoop subscription to the enterprise level (we have a not for profit discount).

#21 Updated by Florian Effenberger over 1 year ago

We now have an updated "clippings" page which can be accessed from the
blog: http://www.scoop.it/t/tdf (based on my personal Scoop
subscription). To have it on our servers we should upgrade the Scoop
subscription to the enterprise level (we have a not for profit discount).

If that makes sense for you and there's a benefit compared to the
existing setup, that would be something for the marketing budget I guess?

#22 Updated by Italo Vignoli over 1 year ago

Let's see how many visits there are after we announce the page at the conference during the State of the Project speech, and after the conference with the usual blog post and message. If the interest is high, then it makes sense to have a dedicated page on the website and issue regular newsletters (both premium features). Otherwise, we can stick with the actual basic account (moving it to TDF at renewal).

#23 Updated by Florian Effenberger about 1 year ago

Italo Vignoli wrote:

Let's see how many visits there are after we announce the page at the conference during the State of the Project speech, and after the conference with the usual blog post and message. If the interest is high, then it makes sense to have a dedicated page on the website and issue regular newsletters (both premium features). Otherwise, we can stick with the actual basic account (moving it to TDF at renewal).

Any news on that? Not sure if we promoted the page already, do we have some statistics?

#24 Updated by Italo Vignoli about 1 year ago

So far, 5.4K views, which is not bad. I have pointed people to the page, but I will blog about it (and spread the news on social media).

#25 Updated by Florian Effenberger about 1 year ago

So far, 5.4K views, which is not bad. I have pointed people to the page,
but I will blog about it (and spread the news on social media).

Since when do we have these 5,4K, how do they translate in terms of
monthly access?

#26 Updated by Italo Vignoli about 1 year ago

We have around 30 hits per day, or around 900 hits per month (which is consistent with the six months the page has been online). This is organic, as I haven't done any specific promotion.

#27 Updated by Italo Vignoli 9 months ago

Added HTML files in the file area

#28 Updated by Florian Effenberger 6 months ago

  • Priority changed from Normal to High

#29 Updated by Florian Effenberger 5 months ago

  • Priority changed from High to Normal

#33 Updated by Italo Vignoli 4 months ago

#34 Updated by Italo Vignoli 3 months ago

  • File deleted (libreoffice 54.html)

#35 Updated by Italo Vignoli 3 months ago

  • File libreoffice 54.html added

#36 Updated by Italo Vignoli 3 months ago

  • File deleted (libreoffice 60.html)

#37 Updated by Italo Vignoli 3 months ago

  • File deleted (libreoffice 54.html)

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