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Task #3119

Task #3117: KG22.05 - Marketing Must Emphasise Project Over Product

KG22.05.2 - More creative / pro-active marketing + emphasising our unique strengths

Added by Nicolas Christener over 1 year ago. Updated 10 months ago.

Status:
In Progress
Priority:
Normal
Assignee:
Target version:
Team - Q4/2021
Start date:
2020-02-03
Due date:
2022-01-31 (Due in 53 days)
% Done:

0%

Status summary:
Pending marketing plan, which is currently in discussion
#1

Updated by Nicolas Christener over 1 year ago

  • Parent task set to #3117
#2

Updated by Thorsten Behrens over 1 year ago

  • Private changed from No to Yes
#3

Updated by Nicolas Christener over 1 year ago

  • Private changed from Yes to No
#4

Updated by Florian Effenberger over 1 year ago

  • Assignee set to Mike Saunders
  • Target version set to Q4/2020

This is related to the marketing plan, with a next bigger milestone likely around LibreOffice 7.1
Assigning this to Mike, to work with Italo on this

#5

Updated by Florian Effenberger over 1 year ago

  • Status summary set to Pending marketing plan, which is currently in discussion
#6

Updated by Mike Saunders over 1 year ago

I've been looking into tools like https://www.toonly.com to create fun, lively explainer videos, for how to join the community and how we work. I'd rather use something fully FOSS, of course.

#7

Updated by Mike Saunders about 1 year ago

  • Status changed from New to In Progress

Something more pro-active, proposed by Marc Pare: getting users to add mentions of LibreOffice, open standards and FOSS to their email signatures: https://blog.documentfoundation.org/blog/2020/09/18/spread-the-word-add-libreoffice-to-your-email-signature/

#8

Updated by Mike Saunders 10 months ago

  • Target version changed from Q4/2020 to Q4/2021

These are ongoing, long-term projects IMO so let's continue working on them this year, and then evaluate the situation at the end of this year.

#9

Updated by Mike Saunders 10 months ago

Here's something more pro-active we did, specifically capitalising on MS Office's obtrusive dialog boxes that prevent people doing their work:

https://twitter.com/libreoffice/status/1358746475254190080

27,579 impressions, 485 likes and 202 retweets. (As a comparison, the LO 7.1 announcement tweet got 37,082 impressions, 472 likes and 207 retweets.) So it's up there with some of the most popular tweets.

On Facebook, it reached 16,263 people, with 1,997 engagements and 61 comments.

I also followed up the tweet with this humourous suggestion from a community member:

https://twitter.com/libreoffice/status/1358771040105746432

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