KG22.05 - Marketing Must Emphasise Project Over Product
Updated by Simon Phipps 7 months ago
Recalling the discussion around this goal, the subtasks overlook the most important aspect, which is to refocus marketing to create a viable market for TDF's community rather than to directly promote TDF as if it were a product company. The direction Italo has taken with his marketing plan is correct, and is the biggest win for the project, but is not reflected here. I suggest phrasing this goal as "promote LibreOffice as an ingredient brand for project members rather than as a product brand for TDF" and then adjust the sub-tasks accordingly to support this.
Updated by Florian Effenberger about 2 months ago
- Status summary changed from Depends on the marketing plan, which is currently in discussion to Marketing plan currently finalized, discussion on wording for tag amongst members started. Plan to be ready for 7.1.
- marketing plan currently finalized
- discussion on wording for tag amongst members started
- plan to be ready for 7.1