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Task #3117

KG22.05 - Marketing Must Emphasise Project Over Product

Added by Nicolas Christener 10 months ago. Updated about 2 months ago.

Status:
In Progress
Priority:
Normal
Assignee:
Target version:
Team - Q4/2020
Start date:
2020-02-03
Due date:
2022-01-31
% Done:

0%

Status summary:
Marketing plan currently finalized, discussion on wording for tag amongst members started. Plan to be ready for 7.1.

Subtasks

Task #3118: KG22.05.1 - Focused on new / younger contributorsIn ProgressMike Saunders

Actions
Task #3119: KG22.05.2 - More creative / pro-active marketing + emphasising our unique strengthsIn ProgressMike Saunders

Actions
Task #3120: KG22.05.3 - Find & turn USPs into nice stories about the projectNewMike Saunders

Actions

History

#1

Updated by Thorsten Behrens 10 months ago

  • Private changed from No to Yes
#2

Updated by Nicolas Christener 9 months ago

  • Project changed from Foundation to 79
#3

Updated by Nicolas Christener 9 months ago

  • Private changed from Yes to No
#4

Updated by Florian Effenberger 7 months ago

  • Project changed from 79 to Key Goals
#5

Updated by Simon Phipps 7 months ago

Recalling the discussion around this goal, the subtasks overlook the most important aspect, which is to refocus marketing to create a viable market for TDF's community rather than to directly promote TDF as if it were a product company. The direction Italo has taken with his marketing plan is correct, and is the biggest win for the project, but is not reflected here. I suggest phrasing this goal as "promote LibreOffice as an ingredient brand for project members rather than as a product brand for TDF" and then adjust the sub-tasks accordingly to support this.

#6

Updated by Florian Effenberger 6 months ago

  • Status changed from New to In Progress
  • Assignee set to Italo Vignoli
  • Target version set to Q4/2020

This is related to the marketing plan, with a next bigger milestone likely around LibreOffice 7.1

#7

Updated by Florian Effenberger 5 months ago

  • Status summary set to Pending wrt. marketing plan
#8

Updated by Florian Effenberger 5 months ago

  • Status summary deleted (Pending wrt. marketing plan)
#9

Updated by Florian Effenberger 4 months ago

  • Status summary set to Depends on the marketing plan, which is currently in discussion
#10

Updated by Florian Effenberger about 2 months ago

  • Status summary changed from Depends on the marketing plan, which is currently in discussion to Marketing plan currently finalized, discussion on wording for tag amongst members started. Plan to be ready for 7.1.
  • marketing plan currently finalized
  • discussion on wording for tag amongst members started
  • plan to be ready for 7.1

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