KG22.05 - Marketing Must Emphasise Project Over Product
Updated by Simon Phipps over 3 years ago
Recalling the discussion around this goal, the subtasks overlook the most important aspect, which is to refocus marketing to create a viable market for TDF's community rather than to directly promote TDF as if it were a product company. The direction Italo has taken with his marketing plan is correct, and is the biggest win for the project, but is not reflected here. I suggest phrasing this goal as "promote LibreOffice as an ingredient brand for project members rather than as a product brand for TDF" and then adjust the sub-tasks accordingly to support this.
Updated by Florian Effenberger over 3 years ago
- Status summary changed from Depends on the marketing plan, which is currently in discussion to Marketing plan currently finalized, discussion on wording for tag amongst members started. Plan to be ready for 7.1.
- marketing plan currently finalized
- discussion on wording for tag amongst members started
- plan to be ready for 7.1
Updated by Italo Vignoli about 3 years ago
- Target version changed from Q4/2020 to Recurring
First stage of marketing plan completed with announcement of LibreOffice 7.1. Next step is based on improving presentations and documents to support the campaign to educate enterprises about supportin the project (and open source projects in general), and creating specific activities to reach this objective.