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Task #3117

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KG22.05 - Marketing Must Emphasise Project Over Product

Added by Nicolas Christener about 2 years ago. Updated 2 months ago.

Status:
In Progress
Priority:
Normal
Assignee:
Target version:
Team - Recurring
Start date:
2020-02-03
Due date:
2022-06-30 (Due in 36 days)
% Done:

0%

Status summary:
Marketing plan currently finalized, discussion on wording for tag amongst members started. Plan to be ready for 7.1.

Subtasks 3 (3 open0 closed)

Task #3118: KG22.05.1 - Focused on new / younger contributorsIn ProgressMike Saunders2020-02-032022-01-31

Actions
Task #3119: KG22.05.2 - More creative / pro-active marketing + emphasising our unique strengthsIn ProgressMike Saunders2020-02-032022-01-31

Actions
Task #3120: KG22.05.3 - Find & turn USPs into nice stories about the projectIn ProgressMike Saunders2020-02-032022-01-31

Actions
Actions #1

Updated by Thorsten Behrens about 2 years ago

  • Private changed from No to Yes
Actions #2

Updated by Nicolas Christener about 2 years ago

  • Project changed from 30 to 79
Actions #3

Updated by Nicolas Christener about 2 years ago

  • Private changed from Yes to No
Actions #4

Updated by Florian Effenberger almost 2 years ago

  • Project changed from 79 to Key Goals
Actions #5

Updated by Simon Phipps almost 2 years ago

Recalling the discussion around this goal, the subtasks overlook the most important aspect, which is to refocus marketing to create a viable market for TDF's community rather than to directly promote TDF as if it were a product company. The direction Italo has taken with his marketing plan is correct, and is the biggest win for the project, but is not reflected here. I suggest phrasing this goal as "promote LibreOffice as an ingredient brand for project members rather than as a product brand for TDF" and then adjust the sub-tasks accordingly to support this.

Actions #6

Updated by Florian Effenberger almost 2 years ago

  • Status changed from New to In Progress
  • Assignee set to Italo Vignoli
  • Target version set to Q4/2020

This is related to the marketing plan, with a next bigger milestone likely around LibreOffice 7.1

Actions #7

Updated by Florian Effenberger almost 2 years ago

  • Status summary set to Pending wrt. marketing plan
Actions #8

Updated by Florian Effenberger almost 2 years ago

  • Status summary deleted (Pending wrt. marketing plan)
Actions #9

Updated by Florian Effenberger over 1 year ago

  • Status summary set to Depends on the marketing plan, which is currently in discussion
Actions #10

Updated by Florian Effenberger over 1 year ago

  • Status summary changed from Depends on the marketing plan, which is currently in discussion to Marketing plan currently finalized, discussion on wording for tag amongst members started. Plan to be ready for 7.1.
  • marketing plan currently finalized
  • discussion on wording for tag amongst members started
  • plan to be ready for 7.1
Actions #11

Updated by Italo Vignoli over 1 year ago

  • Target version changed from Q4/2020 to Recurring

First stage of marketing plan completed with announcement of LibreOffice 7.1. Next step is based on improving presentations and documents to support the campaign to educate enterprises about supportin the project (and open source projects in general), and creating specific activities to reach this objective.

Actions #12

Updated by Italo Vignoli 4 months ago

  • Due date changed from 2022-01-31 to 2022-03-31
Actions #13

Updated by Italo Vignoli 2 months ago

  • Due date changed from 2022-03-31 to 2022-06-30
Actions

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