Project

General

Profile

Actions
Copy link

Task #3117

closed

KG22.05 - Marketing Must Emphasise Project Over Product

Added by Nicolas Christener almost 5 years ago. Updated over 2 years ago.

Status:
Closed
Priority:
Normal
Assignee:
Italo Vignoli
Target version:
Team - Recurring
Start date:
2020-02-03
Due date:
2022-09-24
% Done:

0%

Status summary:
Marketing plan currently finalized, discussion on wording for tag amongst members started. Plan to be ready for 7.1.

Subtasks 3 (0 open — 3 closed)

Task #3118: KG22.05.1 - Focused on new / younger contributorsClosedMike Saunders2020-02-032022-01-31

Actions
Task #3119: KG22.05.2 - More creative / pro-active marketing + emphasising our unique strengthsClosedMike Saunders2020-02-032022-01-31

Actions
Task #3120: KG22.05.3 - Find & turn USPs into nice stories about the projectClosedMike Saunders2020-02-032022-01-31

Actions
Actions
Copy link
 #1

Updated by Thorsten Behrens almost 5 years ago

  • Private changed from No to Yes
Actions
Copy link
 #2

Updated by Nicolas Christener over 4 years ago

  • Project changed from 30 to 79
Actions
Copy link
 #3

Updated by Nicolas Christener over 4 years ago

  • Private changed from Yes to No
Actions
Copy link
 #4

Updated by Florian Effenberger over 4 years ago

  • Project changed from 79 to Key Goals
Actions
Copy link
 #5

Updated by Simon Phipps over 4 years ago

Recalling the discussion around this goal, the subtasks overlook the most important aspect, which is to refocus marketing to create a viable market for TDF's community rather than to directly promote TDF as if it were a product company. The direction Italo has taken with his marketing plan is correct, and is the biggest win for the project, but is not reflected here. I suggest phrasing this goal as "promote LibreOffice as an ingredient brand for project members rather than as a product brand for TDF" and then adjust the sub-tasks accordingly to support this.

Actions
Copy link
 #6

Updated by Florian Effenberger over 4 years ago

  • Status changed from New to In Progress
  • Assignee set to Italo Vignoli
  • Target version set to Q4/2020

This is related to the marketing plan, with a next bigger milestone likely around LibreOffice 7.1

Actions
Copy link
 #7

Updated by Florian Effenberger over 4 years ago

  • Status summary set to Pending wrt. marketing plan
Actions
Copy link
 #8

Updated by Florian Effenberger over 4 years ago

  • Status summary deleted (Pending wrt. marketing plan)
Actions
Copy link
 #9

Updated by Florian Effenberger over 4 years ago

  • Status summary set to Depends on the marketing plan, which is currently in discussion
Actions
Copy link
 #10

Updated by Florian Effenberger about 4 years ago

  • Status summary changed from Depends on the marketing plan, which is currently in discussion to Marketing plan currently finalized, discussion on wording for tag amongst members started. Plan to be ready for 7.1.
  • marketing plan currently finalized
  • discussion on wording for tag amongst members started
  • plan to be ready for 7.1
Actions
Copy link
 #11

Updated by Italo Vignoli almost 4 years ago

  • Target version changed from Q4/2020 to Recurring

First stage of marketing plan completed with announcement of LibreOffice 7.1. Next step is based on improving presentations and documents to support the campaign to educate enterprises about supportin the project (and open source projects in general), and creating specific activities to reach this objective.

Actions
Copy link
 #12

Updated by Italo Vignoli almost 3 years ago

  • Due date changed from 2022-01-31 to 2022-03-31
Actions
Copy link
 #13

Updated by Italo Vignoli over 2 years ago

  • Due date changed from 2022-03-31 to 2022-06-30
Actions
Copy link
 #14

Updated by Italo Vignoli over 2 years ago

I would close this and all subtasks, as they are now obsolete versus the current situation

Actions
Copy link
 #15

Updated by Italo Vignoli over 2 years ago

  • Status changed from In Progress to Resolved
Actions
Copy link
 #16

Updated by Italo Vignoli over 2 years ago

  • Due date changed from 2022-06-30 to 2022-09-24
Actions
Copy link
 #17

Updated by Italo Vignoli over 2 years ago

  • Status changed from Resolved to Closed
Actions
Copy link

Also available in: Atom PDF