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Task #3119

closed

Task #3117: KG22.05 - Marketing Must Emphasise Project Over Product

KG22.05.2 - More creative / pro-active marketing + emphasising our unique strengths

Added by Nicolas Christener over 2 years ago. Updated 21 days ago.

Status:
Closed
Priority:
Normal
Assignee:
Target version:
Team - Q4/2021
Start date:
2020-02-03
Due date:
2022-01-31
% Done:

0%

Status summary:
Pending marketing plan, which is currently in discussion
Actions #1

Updated by Nicolas Christener over 2 years ago

  • Parent task set to #3117
Actions #2

Updated by Thorsten Behrens over 2 years ago

  • Private changed from No to Yes
Actions #3

Updated by Nicolas Christener over 2 years ago

  • Private changed from Yes to No
Actions #4

Updated by Florian Effenberger about 2 years ago

  • Assignee set to Mike Saunders
  • Target version set to Q4/2020

This is related to the marketing plan, with a next bigger milestone likely around LibreOffice 7.1
Assigning this to Mike, to work with Italo on this

Actions #5

Updated by Florian Effenberger about 2 years ago

  • Status summary set to Pending marketing plan, which is currently in discussion
Actions #6

Updated by Mike Saunders about 2 years ago

I've been looking into tools like https://www.toonly.com to create fun, lively explainer videos, for how to join the community and how we work. I'd rather use something fully FOSS, of course.

Actions #7

Updated by Mike Saunders almost 2 years ago

  • Status changed from New to In Progress

Something more pro-active, proposed by Marc Pare: getting users to add mentions of LibreOffice, open standards and FOSS to their email signatures: https://blog.documentfoundation.org/blog/2020/09/18/spread-the-word-add-libreoffice-to-your-email-signature/

Actions #8

Updated by Mike Saunders over 1 year ago

  • Target version changed from Q4/2020 to Q4/2021

These are ongoing, long-term projects IMO so let's continue working on them this year, and then evaluate the situation at the end of this year.

Actions #9

Updated by Mike Saunders over 1 year ago

Here's something more pro-active we did, specifically capitalising on MS Office's obtrusive dialog boxes that prevent people doing their work:

https://twitter.com/libreoffice/status/1358746475254190080

27,579 impressions, 485 likes and 202 retweets. (As a comparison, the LO 7.1 announcement tweet got 37,082 impressions, 472 likes and 207 retweets.) So it's up there with some of the most popular tweets.

On Facebook, it reached 16,263 people, with 1,997 engagements and 61 comments.

I also followed up the tweet with this humourous suggestion from a community member:

https://twitter.com/libreoffice/status/1358771040105746432

Actions #10

Updated by Italo Vignoli 21 days ago

  • Status changed from In Progress to Closed
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